姓名:马步青
职位:副研究员
邮箱:mabuqing@ustc.edu.cn
专业方向:市场营销
EDUCATIONS:
University of Science and Technology of China, Hefei, China
Ph.D., Management Science and Engineering, 2020
University of Illinois at Urbana-Champaign, Champaign, IL, USA
Joint-cultivated doctoral student., Marketing, 2017-2019
University of Science and Technology of China, Hefei, China
M.S., Management Science and Engineering
Shanghai University, Shanghai, China
B.A., Information Management
RESEARCH INTERESTS:
Return policy, distribution channel, information sharing, consumer installment, signaling
PUBLICATION:
Buqing Ma, Chenchen Di, and Lu Hsiao. “Return Window Decision in a Distribution Channel.” Accept at Production and Operations Management
SELECTED TALKS:
Marketing Science Annual Meeting 2018
---- Quality Signaling through Price and Return Policy in a Competitive Market
---- Return Window Decision in a Distribution Channel
INFORMS Annual Meeting 2018
---- Return Channel Choice and Product Quality Decision with Uncertain Demand
POMS Annual Meeting 2019
---- Consumer Information Sharing in a Distribution Channel: Hindering or Facilitating?