你好,欢迎来到中国科学技术大学国际金融研究院!

  姓名:马步青

  职称:副研究员

  邮箱:mabuqing@ustc.edu.cn

  专业方向:市场营销


EDUCATIONS:

University of Science and Technology of China, Hefei, China

    Ph.D., Management Science and Engineering, 2020

University of Illinois at Urbana-Champaign, Champaign, IL, USA

    Joint-cultivated doctoral student., Marketing, 2017-2019

University of Science and Technology of China, Hefei, China

    M.S., Management Science and Engineering

Shanghai University, Shanghai, China

   B.A., Information Management

RESEARCH INTERESTS:

Return policy, distribution channel, information sharing, consumer installment, signaling

PUBLICATION:

Buqing Ma, Chenchen Di, and Lu Hsiao. “Return Window Decision in a Distribution Channel.” Accept at Production and Operations Management

SELECTED TALKS:

Marketing Science Annual Meeting 2018

---- Quality Signaling through Price and Return Policy in a Competitive Market

---- Return Window Decision in a Distribution Channel 

INFORMS Annual Meeting 2018

---- Return Channel Choice and Product Quality Decision with Uncertain Demand

POMS Annual Meeting 2019  

---- Consumer Information Sharing in a Distribution Channel: Hindering or Facilitating?